How are the conventions of the indie rock genre evident in the artic monkey's video 'one for the road'

Lyrics of Never get Lost Except by Your Side- 4kicks w/ Chris Boyer and Conner Mckie

Plan w/ Chris Boyer and Conner Mckie

Evidence from the band (updated)

song possibility

Memory lane: 2stix2mix
http://www.unsigned.com/2stix2mix
This song is a possibility due to the fact that it is has a strong beat which also for cut to be made on the beat which will allow the video to flow as the shots will flow with the music. This links well to the genre and therefore the target audience due to the lyrics and the quick beat will attract a specific audience. But there is a problem with the beat is that it is at a constant pace which will lead to the shot being the same length and quick so that the music video would seem a bit rushed and that would not suit the genre because it there are a mixture in the length of shots. 

Green Eyed Monster: 1984
http://www.unsigned.com/1984
This song is a possibility because of the fact that it has a good strong beat, with a mixture of paces which would give the video a good flow to the music video due to the fact that it will allow for a more smooth and flowing music video the Memory lane. Also it suits the genre like 'One for the road' by the artic monkeys, which has a strong beat which is 4/4 register which suit the genre and similar to the Green Eyed Monster. There are many breaks in the beats to break up the speed of the video and the edit. This help for the band to get exposure if it is a performance which is common in this genre (indie rock), and the quick beat in some section could allow for quick cut to show food the bands energy, when performing

I Never Get Lost Except by Your Side: 4kicks

http://www.unsigned.com/4kicks
This song is a possibility because of the fact that it suit the genre of indie rock well and would be a good song to create a music video for. It has a 4/4 beat which is the same as Views from the Afternoon. The 4/4 beat help with editing because it prove a good rhyme to edit to like cut on the beat. This would allow for the edit to proved energy which would help in the advertising the band and make people to want to see them live. This song has a similar to the red light are indicate doors are secure by the artic monkeys. They both contain a 4/4 beat which is a feature of the two genre of songs.



http://www.unsigned.com/abottleofloki

Plan w/ Chris Boyer and Conner Mc

Music Video and Genre Convention. (updated)

A way of looking at music videos is by using Goodwin's Theory. This consists of 8 main principles, a few of these are having links between the narrative and the lyrics, another is that the music video show off the characteristics of the genre.

In these music videos they are all narrative with a bit of performance, this links into the genre which is Indi Rock. This is because the way in which the music is written and the lyrics suit this format of music video instead of  full performance. These videos link in with the genre of the music video link in I bet my life as it where the where the kid in the boat flies when he goes of the edge which links to the main lyrics "I BET MY LIFE ON YOU". Also there are changes in the music texture, like in Radioactive where the music is more energetic and with quicker cut when the champion stuff toy was wining all the time and the cut slow as the the champion losses and the music is less energetic. This links to the genre because the lyrics are very important to the genre as they tell a story.

They all have different speeds at which cut are at because of the fact in that the music has different speeds and texture, like in It's Time there tempo of the music is not very fast and there for there is no need for for quick cut and in the music video this is show with the majority of shot are down out and the still cut on the beat. This links in to the other music videos but in the there videos there are different tempo like in radioactive there is a fast tempo and at the begging of I Bet my Life when the two kid where fighting the tempo of the music increased and the this lead to quicker cut bin this  section of the music video.

Another thing that is prominent in these video are is that the members of the band are shown in all the videos. But they are involved in the videos in different amounts of screen time, like in It's Time they are in the vast majority of the shots, but in I Bet my Life they are only in the open scene. This help for advertisement of the band as it show that there music is important to the as there want to be in the music video.

There is strong link between the lyrics and the visual this is most prominent in I bet my life because all of the things that happen you would die from but the boy in the video doesn't. This is part of Goodwin's theory. This is show specifically in show when the boy goes off the edge of the water fall. Also in rock videos they appeal to their audience by showing off there their energy and enthusiasm while performing live to increase popularity and wanting people to go and watch you live and follow them and listen to there music.

Also, in Goodwin's theory it state that the music video will link link to the record label in which these do, X Ambassadors are also part of the same record label as Imagine Dragons and in X Ambassadors music videos they are don't have as much narrative but they have good amounts of performance in there videos similar to the imagine dragons videos, especially Radio active and a song that is called Gold. In the video's Radioactive and It's Time, the performance is there to promote the bands live performance, as this genre is more about the gigs then the record sales.