Music Video and Genre Convention. (updated)

A way of looking at music videos is by using Goodwin's Theory. This consists of 8 main principles, a few of these are having links between the narrative and the lyrics, another is that the music video show off the characteristics of the genre.

In these music videos they are all narrative with a bit of performance, this links into the genre which is Indi Rock. This is because the way in which the music is written and the lyrics suit this format of music video instead of  full performance. These videos link in with the genre of the music video link in I bet my life as it where the where the kid in the boat flies when he goes of the edge which links to the main lyrics "I BET MY LIFE ON YOU". Also there are changes in the music texture, like in Radioactive where the music is more energetic and with quicker cut when the champion stuff toy was wining all the time and the cut slow as the the champion losses and the music is less energetic. This links to the genre because the lyrics are very important to the genre as they tell a story.

They all have different speeds at which cut are at because of the fact in that the music has different speeds and texture, like in It's Time there tempo of the music is not very fast and there for there is no need for for quick cut and in the music video this is show with the majority of shot are down out and the still cut on the beat. This links in to the other music videos but in the there videos there are different tempo like in radioactive there is a fast tempo and at the begging of I Bet my Life when the two kid where fighting the tempo of the music increased and the this lead to quicker cut bin this  section of the music video.

Another thing that is prominent in these video are is that the members of the band are shown in all the videos. But they are involved in the videos in different amounts of screen time, like in It's Time they are in the vast majority of the shots, but in I Bet my Life they are only in the open scene. This help for advertisement of the band as it show that there music is important to the as there want to be in the music video.

There is strong link between the lyrics and the visual this is most prominent in I bet my life because all of the things that happen you would die from but the boy in the video doesn't. This is part of Goodwin's theory. This is show specifically in show when the boy goes off the edge of the water fall. Also in rock videos they appeal to their audience by showing off there their energy and enthusiasm while performing live to increase popularity and wanting people to go and watch you live and follow them and listen to there music.

Also, in Goodwin's theory it state that the music video will link link to the record label in which these do, X Ambassadors are also part of the same record label as Imagine Dragons and in X Ambassadors music videos they are don't have as much narrative but they have good amounts of performance in there videos similar to the imagine dragons videos, especially Radio active and a song that is called Gold. In the video's Radioactive and It's Time, the performance is there to promote the bands live performance, as this genre is more about the gigs then the record sales.

How does "Judith" by a perfect circle meet the needs go its genre. (updated)

This music is distinctive because it exhibit the genre that the music in which is being performed and it advertise the band well. One way in which the music shows of the genre is by the use of quick cuts, this shows the energy in which the band has when performing their music and this falls in to the genre of the music which is grunge rock. Also there are many close of the band member and especially the lead singer and the female base guitarist. This acts as advertising for the band a it is showing off the band, getting there target audience use to them, also by showing the female guitarist because it is not usual for this sort of band to have a female member as the genre doesn't appeal to a female audience. Also they have many shot of the female band member showing off her feminine side like close up of her shoe and a clip of her tying up her hair and by doing this it shows that she (Paz Lenchantin) is an important member to the band. 

  

Also there are many shots with a shallow focus to emphasis the important feature of the band and thing to do with the type of song and the genre. One example of this is at 0:39 seconds, this shot is of the lead sing and the lead guitarist and the focus is more on the lead sing as he has the most influential role in the band and this shot gives him power over the man playing the guitar in the back ground. Also there is another shot with shallow focus the camera is focused on the mixing desk with the band in the back ground, this shows off the bands as one group and but this also mixes the genre with a more mainstream music video because having images of the mixing desk is not commons in this genre and is more mainstream, this my have been done to appeal to a wider audience.

On the footage there are engravings, which is a common in the genre grunge rock, which is a dirt type of rock and this engraving supports this. This links to the genre of the music and the energy that the band has because of the quick cuts they it make the footage standout as it comes up bright on the dark background. These engravings link to the genre because of the fact that it is dark and this emphasis that by the disturbances on the video and the out of focus shots that occur. Also the video is shot in a empty film studio with dark smoky light to help appeal to appeal to fans of the band and other people in which like this genre of music. Another thing that is prominent in this is the use of  dark colour palette through out the video, this help emphasis the dirty type of rock as this make the mise en scene look dirty and unpleasant.

The mise en scene of the this video help to advertise the band and linking them to genre. One of the ways this is done by showing off the band member and there feature like having lots of closeup of there faces epically the lead singer how has long hair this is done because it show that he has chilled and down to earth but also it could he has energy when it come to music because this hair cut suits this genre. But the lead guitarist has the complete opposite hair cut because he is bold this gives the feeling of energy and darkness which suit the 'rock and role' and 'mental' genre. Also linking back to previous paragraph there are many close ups to the female bass guitarist by the use of shot of her shoes and her tying up her hair to show off her femininity but also it by the her being part of this band is different because it is a very male dominated genre. Also there are many ECU these create a scene of mystery about the band, this fits in to the genre because of the fact that this is not a mainstream genre to there for they seem mysterious to a person who listens to more mainstream music.

Another thing that is prominent in this song is that the director uses the rule of thirds when the band members are on the screen like in the opening 6 seconds where the bold guitarists nose is on the third and also alone that third spilt the side of his face which is lit up by fill light and the other side which is covered by shadow. This suit the genre by the light side of his face showing energy and the darks side show evil and hardness of the music and the band. Also at 42 second there is a triangle shot of the band with the two band member playing the guitar on the left and right thirds but they are out of focus and the lead sing is in the centre of the shot in focus this shows that he has power over those band members in that shot. There are also many quick cuts, this show off the bands energy and this will show fan that they will be like this on stage meaning that fan will see that they know the genre of music and flow them on tour and download their music.

My first A2 post

Hi this is my new blog. All about A2 MEDIA: YYYYYAAAAYYYY