A way of looking at music videos is by using Goodwin's Theory. This consists of 8 main principles, a few of these are having links between the narrative and the lyrics, another is that the music video show off the characteristics of the genre.
In these music videos they are all narrative with a bit of performance, this links into the genre which is Indi Rock. This is because the way in which the music is written and the lyrics suit this format of music video instead of full performance. These videos link in with the genre of the music video link in I bet my life as it where the where the kid in the boat flies when he goes of the edge which links to the main lyrics "I BET MY LIFE ON YOU". Also there are changes in the music texture, like in Radioactive where the music is more energetic and with quicker cut when the champion stuff toy was wining all the time and the cut slow as the the champion losses and the music is less energetic. This links to the genre because the lyrics are very important to the genre as they tell a story.
In these music videos they are all narrative with a bit of performance, this links into the genre which is Indi Rock. This is because the way in which the music is written and the lyrics suit this format of music video instead of full performance. These videos link in with the genre of the music video link in I bet my life as it where the where the kid in the boat flies when he goes of the edge which links to the main lyrics "I BET MY LIFE ON YOU". Also there are changes in the music texture, like in Radioactive where the music is more energetic and with quicker cut when the champion stuff toy was wining all the time and the cut slow as the the champion losses and the music is less energetic. This links to the genre because the lyrics are very important to the genre as they tell a story.
They all have different speeds at which cut are at because of the fact in that the music has different speeds and texture, like in It's Time there tempo of the music is not very fast and there for there is no need for for quick cut and in the music video this is show with the majority of shot are down out and the still cut on the beat. This links in to the other music videos but in the there videos there are different tempo like in radioactive there is a fast tempo and at the begging of I Bet my Life when the two kid where fighting the tempo of the music increased and the this lead to quicker cut bin this section of the music video.
Another thing that is prominent in these video are is that the members of the band are shown in all the videos. But they are involved in the videos in different amounts of screen time, like in It's Time they are in the vast majority of the shots, but in I Bet my Life they are only in the open scene. This help for advertisement of the band as it show that there music is important to the as there want to be in the music video.
There is strong link between the lyrics and the visual this is most prominent in I bet my life because all of the things that happen you would die from but the boy in the video doesn't. This is part of Goodwin's theory. This is show specifically in show when the boy goes off the edge of the water fall. Also in rock videos they appeal to their audience by showing off there their energy and enthusiasm while performing live to increase popularity and wanting people to go and watch you live and follow them and listen to there music.
Also, in Goodwin's theory it state that the music video will link link to the record label in which these do, X Ambassadors are also part of the same record label as Imagine Dragons and in X Ambassadors music videos they are don't have as much narrative but they have good amounts of performance in there videos similar to the imagine dragons videos, especially Radio active and a song that is called Gold. In the video's Radioactive and It's Time, the performance is there to promote the bands live performance, as this genre is more about the gigs then the record sales.
